Thirty years ago, when everyone was wearing polo shirts with an alligator on them I found a company that sold shirts with a rat on them. Not to be contrarian, but to make a statement. Be independent, think for yourself, analyze. Innovate don’t imitate. Get beyond peer-reviewed research and evidence based practice and find out what works. Open your eyes and see what is happening right in front to you every day at training. Follow your instincts; chances are that if it looks artificial and segmented then it is artificial and segmented. Always remember that the competitive environment is not controlled and sterile it is wild and chaotic, so prepare the way you want to compete. If you do what you have always done you will get what have always got. Not good English but words to guide your training.