Strength Performance Network

My Thoughts Monday #12-Chase Campbell, Indiana Fever-Building and Maintaining Buy In With Athletes

“That was something I learned early on in my career. When I tried to walk into a program and lay the hammer down and pretend like I was the one in charge, and that it was my way or the highway. That usually doesn’t go over that well, at least from what I found out.”

In this week’s My Thoughts, Indiana Fever Head Strength and Conditioning Coach Chase Campbell discusses some methods he’s used for building and sustaining buy in. This “buy in”, in his opinion, starts with having an athlete led culture, which leads into him discussing how getting to really know your athlete’s impacts buy in. His third point he touches upon is learning to speak the same language of the athletes. Communication is key, so you need to know how to get points across to them. The final thing he touches upon is giving autonomy in training and how it can be utilized to increase buy in with your athletes.

Who is Chase Campbell?

Chase Campbell is a Certified Strength & Conditioning Specialist (CSCS) through the National Strength & Conditioning Association (NSCA) and is currently the Head Strength & Conditioning Coach for the Indiana Fever (WNBA). Prior to his current position, Chase made stops as an assistant strength & conditioning coach at Butler University, Miami University (OH), and Ball State University. Chase holds a Bachelor of Science degree in Exercise Science and a Master of Arts degree in Sports Performance, both from Ball State University. Find him on social media at:

Twitter: @chaser_strength
Instagram: @chaser_6

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